To contribute to the health, safety and welfare of the public in the design, manufacture, installation, maintenance, and operation of swimming pools, spas, hot tubs, by complying with all applicable laws, ordinances, or regulations, and refraining from engaging in fraudulent or deceptive acts or practices.

To hold all necessary federal, state, and local licenses, registrations, and permits.

To advertise products, services, and prices truthfully and consistently with all federal, state, and local advertising practices requirements.

To establish prices in a manner that does not involve collusion with a competitor, clearly communicate such prices to potential customers or clients prior to avoiding such products or services.

To provide written sales agreements when such are requested by customers or reed by law.

To comply with the terms of all agreements, oral or written, regarding the provision of products or services.

To respond to any consumer complaints made to any governmental authority, Better Business Bureau, or equivalent non-governmental authority.

To exclude from company ownership or senior management any person or entity who or which, within the past three (3) years, has been convicted of or pleaded on contest (or its equivalent) to any felony or other crime involving business or financial practices.

To respect and not infringe upon the intellectual property rights of others, and to refrain from using the property of others without their prior written consent.

To use the APSP name, logo, and other intellectual property only when and as permitted by APSP, and to cease all such use upon suspension from or termination of membership in APSP.

To file a complaint with APSP regarding a potential violation of this Code of Ethics only when in possession of credible evidence of such potential violation.

To cooperate fully with any APSP investigation of a potential violation of this Code of Ethics.